Beamery: a bold migration to Astro that supercharged performance and growth

Beamery is the AI platform for workforce transformation: We are trusted by global enterprises to plan, build, and optimize their future of work. By connecting skills and task intelligence to real-time workforce data, Beamery’s agentic talent advisor enables businesses to hire, redeploy, and reskill talent – and adapt to change with confidence.

To support their next growth chapter, Beamery chose to replatform their website to Astro, a modern framework designed for speed and scalability. This transition coincided with a major product launch and brand repositioning, making it essential to align strategy, technology, and design from day one.

Two Point O partnered closely with Beamery to lead this transformation. Leveraging a long-standing collaboration and deep understanding of Beamery’s digital ecosystem, we defined the right technical direction, developed a new high-performance frontend, and migrated the content model while keeping Contentful as the headless CMS.

When “good enough” starts holding you back 

Beamery’s Gatsby website had served them well, but it was starting to become a bottleneck. Build times were slow, SEO performance lagged, and making updates took longer than it should. 

Behind the scenes, the numbers told the same story: 

• Engagement metrics were becoming stagnant. 

• Average session duration and pages per session were lower than expected. 

• Demo requests weren’t matching expectations. 

And with Gatsby’s acquisition followed by de-investment, there was a growing concern that future updates on Netlify would become difficult. Standing still wasn’t an option,  Beamery needed a faster, more reliable frontend to match their ambitions and mitigate business risk. 

Rebranding meets replatforming 

Beamery was entering a new chapter: a major product launch and a full brand repositioning. Their website needed to reflect this shift: strategically, technically, and visually. 

The objectives were clear: 

• Business: Increase demo requests through improved SEO and user experience. 

• Technical: Boost engagement metrics and significantly reduce build times. 

• Strategic: Launch a refreshed, more engaging Beamery brand online. 

By aligning the new frontend launch with the broader brand repositioning and product launch, Beamery ensured that their digital presence would reflect the company’s evolving story from day one. It wasn’t just about speed, it was about setting the stage for growth with a unified, future-ready platform. 

Why Astro was the right move 

Beamery didn’t need a new CMS, they were already using Contentful as their headless backend. What they needed was a faster, leaner frontend. 

We recommended migrating from Gatsby to Astro. A modern framework that offered lightning-fast performance, lean asset delivery, and a smooth migration path. Astro’s architecture gave Beamery exactly what they needed: 

• Faster builds for quicker deployments 

• Better SEO performance thanks to optimized rendering 

• More flexibility for future development 

A collaboration that feels like one team 

Because of our long-term partnership, this project moved quickly. Both teams were aligned from the start, making decisions efficiently and solving challenges together. 

The migration wasn’t straightforward. Beamery’s website setup was complex, built up over years with multiple layers and dependencies. This meant the migration to Astro involved more than a simple framework switch. It required untangling intricate build processes, handling edge cases, and coordinating changes across several teams. By approaching the project in carefully planned phases, we ensured the transition didn’t disrupt the live experience, while steadily laying the groundwork for better performance and scalability. 

We tested multiple design concepts, refined user journeys to create a smoother experience, and ensured stakeholder confidence at every stage of the process. During migration, our teams worked hand-in-hand to solve QA challenges and ensure a smooth transition into production. 

Agility and flexibility were key. We adapted to shifting priorities without losing momentum. 

Working with II.O has been an easy experience. Their experienced team are trusted to deliver complex strategic projects with confidence and adapt to any changes needed along the way.

Christian D.Digital Marketing Lead | Beamery

Speed, strategy and strong results 

Once the Astro frontend went live, the impact was immediate. Comparing post-launch with pre-launch: 

• Bounce rate: ↓ 20% (56% → 45%) 

• Average session duration: ↑ 40% (2m25s → 3m27s) 

• Pages per session: ↑ 40% (0.95 → 1.34) 

• Build time: ↓ 50%+ 

• Demo requests: ↑ 64% (191 → 313) 

Conclusion

Beamery’s journey shows what happens when strategic vision and technical excellence come together. By rebranding and migrating to a faster Astro frontend, they evolved their website from a solid foundation into a high-performing growth engine that supports their ambitions.

This wasn’t just a website rebuild… It was a bold step that aligned technology with business goals, unlocked measurable results, and set the stage for the next chapter of Beamery’s growth. 

Ready to transform your digital experience? 

At Two Point O, we help brands like Beamery turn technical bottlenecks into growth opportunities through smart frontend strategies and seamless digital experiences. Let’s talk about how we can help you build a faster, smarter platform that drives real growth.