Headless customer portal for a leading global supplier of interior furnishing fabrics

Bru powers personalised client portals with a headless digital ecosystem

Bru, a global leader in interior furnishing fabrics, prides itself on innovation and forward-thinking strategies. With a growing product portfolio and diverse customer base, they recognised the need to upgrade their existing customer portal to a scalable headless solution.

The new platform had to meet several requirements: a flexible multi-brand setup, advanced product filtering capabilities, and robust security to protect sensitive data. By partnering with Two Point O, Bru Textiles not only achieved these goals but also empowered their internal development team to take ownership of the new platform.

Delivering personalised client experiences

The headless customer portal has transformed the way Bru Textiles supports their clients, turning the platform into a powerful tool for enabling customer success.

• Custom-branded portals: The multi-brand, multi-tenant setup allows Bru to create unique portals for their clients, complete with tailored branding and product offerings. These portals empower Bru’s clients to showcase products under their own brand and serve their customers more effectively.

• Tailored product curation: Each portal is populated with products specific to the client’s needs, ensuring that customers only see relevant options while maintaining strict data privacy.

• Efficient scalability: New portals can be spun up in days, giving Bru the agility to meet client needs quickly while maintaining a consistent standard of quality.

This approach not only streamlines operations but also enhances Bru’s ability to build strong, personalised relationships with their clients.

Intermezzo: Replicating a UI editor for seamless adoption

As part of the project, Bru Textiles requested a UI editor that replicated the Experience Editor from Sitecore’s traditional CMS that their team was already familiar with. This feature allowed editors to see and interact with the content they were working on, giving a visual interface for the headless area within Sitecore.

Although the editor was eventually phased out as the team grew comfortable with the headless way of editing content, Two Point O managed to mimic the entire visual editor which played a key role in earning Bru's trust as an incredibly knowledgeable and highly expert partner in the early stages of our collaboration together.

Tackling complexity with profound technical expertise

The technical challenges of this project required creative solutions that pushed boundaries and delivered tangible results.

• Advanced filtering engine: Bru’s complex product setup required a custom filtering engine that integrates account data, product attributes, and configuration details from Sitecore. Unlike off-the-shelf solutions, this engine handles tailored filters for individual clients, overcoming technical challenges that other development companies deemed impossible. If you tell us something is impossible, we just pool all of our technical expertise together and we find a way to make it work - all while maintaining our high coding standards.

• Scalable infrastructure: Using Terraform, 95% of the portal creation process is now automated, enabling Bru to deploy new portals with minimal effort. This efficiency supports future growth and innovation.

• Secure and private: The platform ensures that no client-specific data is shared between portals using advanced security measures like token shielding, reverse proxies, and static site rendering. This level of security builds trust and confidence for all stakeholders.

• Reusable frameworks: A React-based front-end architecture and component library provide Bru’s internal team with a flexible foundation for future projects, ensuring consistency and scalability across their digital ecosystem.

These innovations demonstrate Two Point O’s ability to deliver complex solutions that meet both immediate needs and long-term goals.

Personalised, secure, and scalable customer experiences

By transitioning to a headless CMS and a composable architecture for their customer portal, Bru can now empower their clients with a personalised portal tailored to their needs. The custom advanced filtering engine, the secure infrastructure, and the reusable component library enables Bru in their continued innovation and growth. With Two Point O’s expertise, Bru now delivers a digital experience that reflects their reputation for excellence and sets a new standard in their industry.

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