X2O Badkamers: modernizing retail with a lightning-fast, multi-country storefront

As a leading bathroom retailer across Belgium, Netherlands, France and Germany, X2O Badkamers has built a reputation for offering premium bathroom solutions with expert advice and competitive pricing. With over 50 showrooms and a growing digital presence, X2O serves both individual consumers and professionals through their comprehensive product range combining established brands with its own private labels.

X2O's existing e-commerce platform was becoming a barrier to their ambitious growth plans. Updating product pages was too time-consuming, expanding into new countries required complex workarounds, and slow checkout speeds were costing them sales. The company needed a modern solution that could keep pace with their expansion strategy while delivering the fast, seamless experience today's customers expect.

Transforming ambition into action

X2O's vision was clear: expand faster, sell more, and give customers the best possible experience. But their existing platform was holding them back at every turn. Simple content updates that should take minutes were taking hours. Rolling out campaigns across multiple countries meant starting from scratch each time. Worst of all, customers were abandoning their carts because the checkout process was too slow.

We worked closely with X2O to rebuild their entire digital foundation using modern web technology that delivers near-instant loading times through Cloudflare's global network. But the real innovation came from our approach to reusable components, as we developed a shared library that powers not just their three country websites, but also the in-store kiosk applications where customers can configure bathroom furniture while browsing showrooms.

This strategic reuse meant X2O gets immediate return on investment. Instead of building separate solutions for each touchpoint, the same high-quality components work seamlessly across all customer interactions, whether online or in-store.

Thanks to the support of Two Point O, we’ve been able to establish a solid foundation while at the same time building and training our internal team. Everything is running very smoothly, so we’re extremely satisfied.

Tom D. B.Director IT & Digital | X2O Badkamers

Business impact: Speed that drives growth

Expanding without the headaches

Rolling out a new country website used to take months of custom development. Now it takes weeks. The streamlined approach means X2O can focus their energy on actual business expansion - understanding local markets, building partnerships, and serving customers - rather than wrestling with technical complications.

Faster updates mean faster innovation

In retail, timing is everything. Whether it's launching a seasonal campaign, introducing new products, or responding to market trends, X2O can now move at the speed their customers expect. Their marketing team can test new ideas quickly, see what resonates, and adapt without waiting for lengthy development cycles.

Converting more browsers into buyers

Every second counts in e-commerce. When pages load instantly and checkout flows smoothly, customers complete their purchases instead of abandoning their carts. X2O's faster, more responsive platform directly translates to more sales and happier customers.

Bringing the best of both worlds together

The in-store kiosk application represents a perfect blend of digital convenience and physical experience. Customers can explore all the customization options while seeing and touching the actual products, then hand over a complete wishlist to the sales team. It's efficiency and personalization working hand-in-hand.

Behind the scenes: building for the future

Rather than just fixing immediate problems, we designed X2O's new platform to grow with their ambitions. The modern architecture means they can experiment with new customer experiences, integrate emerging technologies like AI-powered recommendations and smart product suggestions, and expand into additional markets without starting over.

The flexible content management system gives X2O's team complete control over their storytelling. Product information, marketing campaigns, and promotional content can be updated instantly and automatically appear across all relevant touchpoints. No more waiting for developers, no more bottlenecks.

Most importantly, by separating the customer-facing experience from the backend systems, X2O has the freedom to innovate with tomorrow's technologies today. Whether they want to explore AI-driven guided selling experiences, implement intelligent chatbots for customer support, create personalized shopping journeys based on customer behavior, or develop smart design tools that suggest bathroom layouts, the platform is ready to evolve with their vision and embrace the possibilities that artificial intelligence brings to modern retail.

A foundation for continued success

X2O's transformation goes beyond having a faster website - they've built a digital foundation that supports their biggest ambitions. Whether they're launching in new countries, introducing innovative products, or creating entirely new ways to help customers design their dream bathrooms, the platform is ready to support their growth.

The success of this project demonstrates how the right approach to digital transformation can remove barriers, accelerate growth, and create new opportunities for customer engagement. X2O now has the speed, flexibility, and scalability they need to stay ahead in the competitive bathroom retail market.

By focusing on what matters most - fast experiences, seamless operations, and the ability to innovate quickly - X2O has positioned itself for sustained success across all their markets and channels.