What is Contentstack Canoe?
Canoe is Contentstack's AI visibility tool, launched on 1 October 2026 as its first standalone product. The free plan is open to any brand.
You give it your URL. It works out your business, your products, your buyer personas and up to ten competitors. You check that profile, and Canoe writes the questions your buyers are likely to ask AI. Each question gets a buying stage: awareness, consideration or decision.
A report takes about two minutes. It shows whether you appeared, how you were described, which competitors showed up and which sources the engines cited. It ends with a ranked list of fixes. The free plan covers ChatGPT and Gemini once a month. Paid plans add Perplexity and Claude, with daily or weekly runs. (Source)
How is Canoe different from Palmata?
They answer different questions. Palmata explains why AI describes you the way it does. Canoe shows when you drop out of the answer, stage by stage. Neither replaces the other.
What stands out to me
The buying stage is the real news. A single visibility score hides where you win and where you can still grow. Ours showed a strong finish and pointed straight at the start of the journey, where buyers first go looking for answers.
That works because Canoe starts from buyer questions instead of keywords, which is how people actually use AI. Nobody types "headless CMS partner Belgium" into ChatGPT. They ask which agency can help them move off Sitecore without losing their SEO.
The cited sources are the most useful part of the report. They show which pages shape your story. Sometimes they're yours. Sometimes they aren't.
What Canoe said about us
I ran Canoe on Two Point O for our core offering, headless CMS implementation, across the EU. It was one run on the free plan, with 10 buyer questions on ChatGPT and Gemini. We scored 58 out of 100.
The good news first. When buyers ask about Two Point O directly, both engines answer every time, with zero concerns. Sentiment scored 86 on ChatGPT and 85 on Gemini. ChatGPT called us "a credible option for headless CMS work in the EU" and "a strong fit if you want a specialist partner for large-scale enterprise content architecture work". Gemini highlighted our platform partnerships, our track record and our migration approach.
AI also got the facts right. It knew we have 40+ Sanity experts and mentioned the 29 websites from our Arvesta case. And the most-cited page in the whole run was our partner profile on sanity.io.
Our website is ready for it too. Canoe's site audit gave two-point-o.com an AI readiness score of 98 out of 100, with full access for every AI crawler.
Earlier in the journey, there's room to grow.
Consideration. On ChatGPT, we show up in half of the questions about the top headless CMS agencies in the EU, next to much larger agencies from across Europe. Gemini is still catching up.
Awareness. When buyers ask how to move from a traditional CMS to headless, AI doesn't connect that question to us yet.
The setup explained part of the why. Canoe built five accurate buyer personas straight from our case studies, but it couldn't find our offerings on the website. AI clearly understands what we've delivered. Our next step is making it just as clear what we sell.
The fix hasn't changed
New tool, same homework. Whichever vendor built the report, it shows you where the gap is. Closing that gap still comes down to content AI can read and trust. I made that case in my July insight, and it holds.
For us, the report narrowed it down. With an AI readiness score of 98, crawling and rendering aren't the problem. The gap is content. We need clear answers to the questions buyers ask before they know our name, in guides that answer them directly and partner pages that back them up.
If your site scores lower, start with the basics. Render key pages server-side, because AI crawlers don't execute JavaScript (The Rendering Pendulum). And keep your products, services and proof points in structured content, so every page says the same thing.
Where Contentstack fits
Canoe works on any CMS, and I like that Contentstack put the problem on the table before pitching its platform. If you do run on Contentstack, its structured content model lets you fix a fact once and publish it everywhere.
My advice
Run the free report this week. Then:
Start with awareness and consideration. Decision questions usually name you, so you'll almost always show up there
Check which sources the engines cite, and whether they're yours
Already using Palmata? Use Canoe next to it to see where in the funnel you drop out
Take the report to whoever owns your platform
That last step matters most. The report is a marketing document. The fix is an architecture decision.
Want help reading yours? Book a call with our solution architects, or see how we work with Contentstack.