Managing headless content for twenty-nine websites and an e-commerce platform

Key Facts

Client

Arvesta

Services

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Summary

Arvesta, a leader in agriculture and smart farming solutions, partnered with Two Point O to consolidate 29 websites into a unified content management system and launch a new e-commerce platform. By migrating all their content into a single Contentful space, Arvesta achieved significant cost savings and streamlined their content workflows. Additionally, the Aveve webshop, built with Adobe Commerce and integrated with Contentful, introduced enriched storytelling and a seamless customer experience. This scalable, efficient setup has set the stage for Arvesta’s continued growth and innovation.

Key Results

1
Consolidated 29 websites into one Contentful space, saving licensing costs and improving efficiency.
2
Automated content migration for 23 websites, reducing manual input and ensuring consistency.
3
Composable e-commerce platform launched for Aveve, enabling enriched content and product storytelling.
4
Improved content workflows with optimised content models and editor training.

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Arvesta unifies content management and launches an e-commerce platform with Two Point O

Arvesta, with over 40 brands and 2,300 agricultural experts, is shaping the future of farming by offering smart solutions and innovation. Managing content for dozens of websites spread across multiple Contentful spaces, they recognised an opportunity to streamline their operations. By consolidating their websites into a single space, Arvesta aimed to reduce costs, enable content reuse, and improve editorial workflows.

Additionally, Arvesta sought to enhance their digital presence with a composable commerce setup for their Aveve brand. By integrating Adobe Commerce with Contentful, they aimed to combine product data with engaging storytelling, delivering a seamless customer experience.

Mockup of a laptop and tablet showing the Arvesta homepage hero

Two Point O is a partner with strong technical knowledge that thinks along with Arvesta but also collaborates to achieve short- and long-term goals. Two Point O also ensures the necessary continuity of Arvesta's multibrand contentful setup.

Tine A.Digital Marketing team lead | Arvesta

Enabling storytelling and efficient content reuse

Arvesta’s transformation highlights the value of combining operational efficiency with engaging customer experiences.

Unified content management: Consolidating 29+ content websites into one Contentful space allows content managers to reuse content across multiple brands, reducing repetitive work and saving time.
Consistent brand experiences: All content websites are built using the same component library and design system, ensuring cohesive branding across platforms while significantly enhancing the scalability and maintainability of the solution.
Enriched product storytelling: The Aveve webshop leverages the composable architecture to seamlessly merge product information with engaging content, creating deeper connections with customers.

This unified approach supports Arvesta’s growing portfolio while enhancing the storytelling potential of their brands.

Seamless migration and scalable architecture

Managing a project of this scale required a robust technical approach to ensure continuity and scalability.

Automated content migration: Two Point O developed an extended Contentful migration engine to transfer content from 23 websites into the new space, aligning it with the updated content models. Rigorous testing ensured accuracy and consistency, completely reducing manual input.
Composable commerce setup: For the Aveve webshop, Adobe Commerce was integrated with Contentful, allowing editors to import products and enrich them with additional content. This setup supports scalability and a seamless customer experience.
Scalable architecture: The consolidated Contentful space reduces licensing costs while enabling future onboarding of additional brands, ensuring flexibility for Arvesta’s acquisitions and growth.

This technical foundation empowers Arvesta to efficiently manage their digital ecosystem while supporting their ambitions for innovation.

Mockup of a laptop and tablet showing the Aveve product overview page

A scalable platform for growth and engagement

By consolidating their websites into a single Contentful space and launching the Aveve webshop, Arvesta has achieved significant cost savings and operational efficiencies. The composable architecture supports enriched product storytelling, aligning content and commerce seamlessly. With this scalable setup, Arvesta is well-positioned to support their growing portfolio of brands and continue delivering innovative solutions for the agricultural sector.

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