Eight websites and ticketing platform for the Belgian venue management market leader

Key Facts

Client

Be•at

Services

Solutions architecture | Content modelling | Web development

Visit website

Summary

Be•at venues, a leader in managing some of Belgium’s largest event spaces, partnered with Two Point O to centralise their content and optimise the way they share information across platforms. By integrating a headless CMS with their ERP system, we enabled their team to manage complex event data more efficiently, enhance the customer experience with consistent, enriched content, and reduce manual tasks for their editors. This digital transformation set a new standard for scalability, operational efficiency, and audience engagement.

Key results

1
3x Faster content updates, enabling editors to save a lot of time thanks to a more efficient editing experience.
2
Seamless ERP-CMS integration, allowing access to live event data while maintaining data consistency.
3
Scalable content management, ensuring consistent information across platforms while simplifying updates.
4
Improved audience engagement, with enhanced event details tailored for multiple channels.

Book your project intake

How a scalable and efficient platform sets the stage for so much more

Be•at venues, a leading venue management company in Belgium, oversees some of the country’s most iconic event spaces. Hosting high-profile concerts, shows, and events across multiple locations, their platform faces enormous pressure during peak traffic, with millions of visitors trying to secure tickets simultaneously.

The challenge was clear: maintain guaranteed uptime during traffic spikes while improving efficiency for their content team and ensuring a consistent, engaging customer experience. Partnering with Two Point O, be•at venues implemented a headless CMS integrated with their ERP, creating a scalable, reliable platform to manage event content and commerce effectively.

Mockup of the different be•at venues homepages for Sportpaleis, Lotto Arena, Stadsschouwburg Antwerpen, and Trixxo Arena Hasselt to show the full depth of the design system

We were impressed by the professional approach of Two Point O. More specifically, with their flexibility, transparency and open communication. We chose Two Point O in part for their technical expertise, but also because we would approach this project in co-creation. And they lived up to the expectation! There truly was one challenge, one team. Something we greatly appreciated.

Sam D.Solution Architect & PM | Be•at

Turning events into immersive stories

Be•at venues understands that selling tickets is about more than transactions—it’s about storytelling. Consumers expect a deeper connection with the brands they buy from, and be•at’s events present a unique opportunity to capture that engagement.

Commerce storytelling: By integrating enriched content with event data, the platform allows be•at venues to build immersive experiences for their audiences. Visitors can learn more about upcoming concerts or events, creating excitement and anticipation while connecting with the story behind each venue and performance.
A unified approach: The whole team works hand-in-hand to ensure a seamless event experience, from promoting events to ticket purchases to the live experience and the anticipation right before an event. Thanks to the new platform, the digital experience is seamless across all channels.
Consistent content delivery: Editors can now efficiently enhance event data with tailored marketing content, ensuring every listing resonates with customers and reflects be•at’s high standards.

This approach elevates ticket sales from a simple purchase to a fully immersive customer experience, aligning commerce with storytelling to engage audiences more deeply.

Guaranteed uptime with scalable architecture

Managing millions of visitors during peak traffic requires a platform that can handle significant load without compromising performance. The be•at venues solution prioritised scalability and uptime, ensuring a seamless experience for users and cost-effectiveness for the business.

Scalable architecture: The headless CMS and cloud-based infrastructure ensure the platform remains reliable during high-demand periods. Whether it’s the launch of a blockbuster event or the first day a new artist is announced, the system adapts effortlessly to traffic surges.
Cost-effective performance: By choosing a platform designed for scalability, be•at venues avoids unnecessary costs during off-peak periods while guaranteeing optimal performance when needed most.
Integrated content workflows: The ERP-CMS integration allows editors to enrich event data directly within the CMS and keeping the original event data intact, reducing manual re-input of data and ensuring consistency across channels.

This robust solution not only ensures reliable uptime but also provides a flexible foundation for future growth and innovation.

Captivating audiences with reliability and storytelling

be•at venues has set a new benchmark for event management by combining operational reliability with immersive commerce storytelling. The integration of a headless CMS with their ERP ensures consistent, engaging content while guaranteeing uptime during peak traffic. By aligning IT and marketing teams and focusing on scalable solutions, be•at venues has created a platform that engages audiences, supports content teams, and handles traffic with ease—positioning them for continued success in the fast-paced world of live events.

Two Point O is an extremely knowledgeable partner with excellent technological expertise. From the full project run-through (before the first line of code was even written) until the very end of the project, everything was followed up and delivered with extreme care. We saw a huge improvement on the loading times of our web pages and are really pleased with the end result. We now have a stable environment with no downtime that offers our content creators the freedom and flexibility to inform, inspire, and convert our web visitors.

Bart P.Digital Marketing Team Lead | Be•at

Looking to achieve results like these?