Corporate website for AI-powered Talent Lifecycle Management platform

Key Facts

Client

Beamery

Services

Content modelling | Web development | Dynamic experiences

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Summary

Beamery, a tech scale-up and leader in talent lifecycle management, needed a completely rebranded website to coincide with their annual Spark Live 2021 event. With designs still in progress and an ambitious 8-week deadline, Beamery partnered with Two Point O to deliver the new website on time. By focusing on a pragmatic content-first approach and leveraging extensive expertise with Contentful, Two Point O ensured Beamery’s team could launch a stunning new site, fully aligned with their rebrand and event goals.

Key Results

1
New Contentful content model and front-end development completed in just 8 weeks
2
Thorough testing ensured the site was ready for thousands of Spark Live attendees
3
Short communication lines across all stakeholders enabled efficient collaboration
4
Post-launch roadmap for advanced features ensured continuous improvement

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Beamery delivers a rebranded website in just 8 weeks with Two Point O

In the fall of 2021, Beamery was gearing up for Spark Live, their signature annual event. The event coincided with their brand relaunch, making the new website a critical part of their strategy.

While Beamery’s IT team focused on product development, their marketing team needed support to bring the rebranded website to life within a very short timeline. With a tight deadline, incomplete designs, and a CMS to be built from scratch, they turned to Two Point O for their expertise in Contentful and pragmatic project delivery.

Mockup of a laptop, tablet and phone showing the Beamery responsive homepage

A polished website with dynamic experiences

Beamery’s success in launching a fully rebranded site in just 8 weeks highlights the importance of collaboration while delivering cutting-edge digital experiences.

Dynamic elements at scale: Despite the tight timeline, Beamery’s designs included animated backgrounds, sliding panels, and other dynamic elements that elevated the website’s user experience. Two Point O’s development team worked closely with Beamery’s design agency to ensure these interactive features could be realised in time.
Content-first efficiency: Since Beamery's content editing team already knew the platform they'd be working with, we prioritised the creation of the content model so Beamery could start populating the website while the development team was still working on the different components, speeding up delivery tremendously.
Pragmatic collaboration: Clear priority-setting and alignment across teams ensured all critical features were completed in time for the launch, while post-launch updates were planned for future iterations.

This approach demonstrates how a tight timeline doesn’t mean compromising on quality or creativity, delivering a polished and engaging digital experience.

You've made this project so much easier than it could have been. I've only ever worked with one other agency that's been in the same class when it comes to project management. You've set a new standard that I will judge on all other partnerships from now on.

Sophie C.Project Manager | Beamery

Delivering high-quality solutions with confidence

Beamery’s IT team had clear standards to ensure their rebranded website met the same innovative level as their platform. From the start, Two Point O aligned with Beamery’s technical expectations, demonstrating a shared approach to delivering high-quality solutions.

Shared technical vision: Early code reviews confirmed that Two Point O’s technical expertise aligned perfectly with Beamery’s expectations, establishing trust and enabling seamless collaboration throughout the project.
Expertise in Contentful: Two Point O leveraged deep knowledge of Contentful to create a scalable and flexible content model, adapting quickly to evolving designs without compromising speed or quality.
Future-ready setup: With a continuous delivery approach, Two Point O planned for post-launch feature enhancements, allowing Beamery to focus on their timeline while maintaining a clear roadmap for ongoing improvements.

By aligning on technical standards from the outset, Two Point O delivered a solution that matched Beamery’s innovation, ensuring a seamless fit within their ecosystem and exceeding expectations.

A dynamic launch built on collaboration

By partnering with Two Point O, Beamery successfully launched their fully rebranded website ahead of Spark Live 2021. The combination of a content-first strategy, innovative dynamic elements, and technical expertise ensured the website went live on time, delivering a polished experience for thousands of event attendees. This collaboration not only met Beamery’s high standards but also demonstrated how Two Point O can deliver creative, high-performance digital experiences on even the most ambitious timelines.

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