3D product configurators
Immersive product experiences that convert
Help your customers understand what they’re really buying
For complex or customisable products, a flat image and a bullet list often won’t cut it. Buyers want to explore, understand, and compare before they commit—and if your product isn’t easy to grasp, they’ll hesitate or walk away. A 3D (product) configurator bridges that gap. It allows customers to visualise what they’re getting, interact with options in real time, and move through the decision process with confidence. Whether you’re selling modular products, technical setups, or anything that benefits from guided discovery, a 3D configurator helps you translate complexity into clarity and create a standout digital experience in the process.
Book a call with usExamples of 2D and 3D configurators we've developed
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AnimationBike configurator
Ultra-realistic product displays in 3D
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Voice assistantCreate custom sneakers with AI
Custom room configurator for bathrooms and kitchens
Creating a configurator for a jewel company with handdrawn graphics
Ultra-realistic 3D jewel configurator
Key benefits of product configurators
Bring your products to life
With 3D representation, your product can be viewed from every angle. Adjustments to colour, size, material, and other features are instantly displayed without any delay. This provides a unique opportunity to effectively showcase your products.
Increase customer satisfaction
Implementing a 3D configurator boosts the rate of purchase completions. Personalisation elevates the customer experience, allowing for individualised product design that transforms the buying process. This ensures customers feel confident they are selecting the perfect product for their needs.
Increase sales and customer inquiries
Using a configurator keeps customers engaged on your site for longer periods. Additionally, the ability to customise products and the enhanced shopping experience significantly increase their likelihood to make a purchase. Research indicates that personalisation can boost sales by up to 20%.
Key features of product configurators
Real-time visualisation
One of the best features is real-time visualisation, which shows a detailed 3D model of the product that updates instantly as customers make their choices. This helps customers see exactly what their custom product will look like.
Interactive interface
The interactive interface is designed to be easy and fun to use, so customers can easily navigate and customise their products. Another useful feature is dynamic pricing updates, which show the total cost based on the chosen options, helping customers manage their budget. Compatibility checks ensure that all the selected options work well together and provide suggestions or restrictions if needed.
Seamless shopping experience
Our configurators also allow customers to save their custom designs, share them with others, or come back to them later, making the shopping process more convenient. Finally, brand configurators connect smoothly with the brand’s online store, making it easy for customers to go from designing their product to purchasing it without any hassle.