Solution

x

Headless CMS

Reach exponential results with your content through a headless CMS

Leverage content to create exceptional digital experiences

It has become increasingly hard to distinguish yourself from your competition. With the introduction of Generative AI that has become even harder. To set yourself apart, you need highly engaging digital experiences. And, most importantly, you need a digital experience that seamlessly engages your customer across multiple touchpoints and channels.

No matter which platform your customer interacts with, your content needs to be consistent. You need them to find the same information in the same branding and tone of voice no matter where they interact with you. That's where a headless CMS comes in. It helps you to manage and distribute content across various touchpoints and channels while you only need to create it once.

An image displaying the way a headless content management system or headless CMS distributes content across various channels like offline screens, websites, customer service, social channels,

What is a headless CMS?

A headless CMS, or Content Management System, is a modern way of working that separates your raw content like text, images and video from how and where it is presented to a user. Unlike traditional CMS platforms, which handle everything in one place, a headless CMS delivers content via APIs to various platforms like websites, mobile apps, and social media. This provides digital experts with greater flexibility, allowing you to publish content across multiple channels efficiently and adapt quickly to new technologies.

How to make the most of a headless CMS as a digital expert

With headless CMS as one of the buzzwords today, many companies are considering headless. What no one tells you, though, is that just selecting a headless CMS to manage your content will not solve all of your problems. The key to success is not the platform, it's how you use it. Setting up the right structure for your content, or introducing a content model as it's called, is the most important element if you want your project to be successful.

Too often, we see companies who start working with a headless CMS come our way after a while because they encounter the same problems they had before in their more traditional CMS. Untangling their content model and making it truly scalable (and future-proof) is something we love to do.

An example of a content model with a page, different page types, assemblies like Section/Banner/Collection and raw content like Rich text/Image/Video etc and a mapp

With new clients, the content model is where we start. We make sure your content is structured in a truly headless way, while still making it understandable for your content team. We tailor every content type to your company, we use your words, and we use a structure to link everything together that makes sense in your way of working. We don't just implement the same model over and over, or copy whatever was working before. We can proudly say we are experts at content modelling and will create a model that is clear, understandable, easy to use and easy to scale.

Next to the content model, we develop your digital experiences to match the ease of use and scalability of your content. We set up design systems and component libraries that match your content model while also thinking about re-usability across different brands and platforms.

By setting up a smart content model and a scalable front-end for your web, app, portal, internal platform, or other digital experience, you can leverage the immense benefits of headless content management.

Benefits of a headless CMS for digital experts

Seamless omnichannel content delivery

With a headless CMS, your content is not confined to a single platform. Deliver your message consistently across websites, mobile apps, social media, IoT devices, and more. By creating your content once and publishing it everywhere, you ensure a unified brand experience for your audience.

Superior flexibility and scalability

Traditional CMS platforms are not as flexible, limiting your ability to innovate and adapt. A headless CMS empowers your development and marketing teams to integrate the latest technologies effortlessly, allowing you to scale your content strategy without being held back by platform constraints.

Enhanced personalisation and user engagement

In a competitive market, personalised content is key to capturing and retaining customer attention. Use the API-driven architecture of a headless CMS to deliver tailored experiences based on user behaviour, preferences, and context, driving higher engagement and conversions.

Improved collaboration and efficiency

Because your front-end and back-end are managed separately, your teams can work in parallel, speeding up the content creation and deployment process. Developers can focus on building cutting-edge interfaces while marketers and content creators manage and optimize content. We've helped a lot of our clients work in a parallel process like this, making sure the full experience can go live when development ends. Reach out if you want to know more about our development process.

Not sure which platform to choose?

Start your platform selection process with Two Point O and together we will find the best platform for your use case

Making headless content click for your organisation

At Two Point O, we specialise in helping digital experts like you harness the full potential of a headless CMS. Our team of 40+ headless CMS experts supports clients with anything from building excellent digital experiences, crafting a digital roadmap and iteratively implementing new technologies, headless CMS support and training, and delivering a seamless CMS integration into your existing IT architecture.

Unlock our expertise in the best headless CMS platforms

Create exceptional experiences with Contentful

One of the most robust headless CMS platforms out there is Contentful. As a Contentful partner for many years, we have a lot of experience implementing Contentful and both our team and our clients love working with it. Contentful is constantly evolving and allows companies to build tools on top of their platform, something we've embraced to create off-the-shelf commerce integrations, a headless form editor, and many more amazing add-ons.

An image of the Contentful interface

Embrace the visual editor of Storyblok

When clients first encounter headless content management, a lot of them struggle because managing the content is completely detached from how it will look on the other side. Storyblok has solved that problem by centering the experience around their visual editor. While still tailoring to development teams like us, they have invested heavily in the editor experience. Something a lot of our clients appreciate.

An image of the Storyblok interface

Transform your editor experience with Sanity

Sanity is gaining a lot of popularity due to its extensive customisation options. In true headless fashion, it completely separates your raw content from where it will be used. Sanity stores your raw content in a 'Content Lake', and offers you the code to set up one or more Sanity Studios for your editors to use. That means you can set up different Studios for internal and external users, giving agencies limited access to your content for example. Or you can have a Studio with custom branding for each brand you manage. When you want the ultimate flexibility in how to manage your content, definitely consider Sanity.

An image of the Sanity interface
Not sure which platform to choose?

Start your platform selection process with Two Point O and together we will find the best platform for your use case