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ConfiguratorsIn today's competitive business world, connecting with customers is crucial. To stay relevant, businesses need to offer personalized and engaging experiences both online and offline. A 3D configurator on a website is a great tool for this, allowing customers to customize products interactively, which boosts engagement and helps businesses understand customer preferences.
For customers, a configurator makes shopping much more personal. It lets them customise products to match their specific wants and needs. This involvement often leads to greater satisfaction because the customer plays a direct role in designing the product the way they like it. As they choose different features, colours, and materials, they can see these changes instantly, which helps them make better decisions.
From a brand perspective, offering customisation can greatly increase sales by attracting a wider range of customers and encouraging them to spend more. People are usually willing to pay extra for products that are made just for them. Additionally, the information collected from customers' choices gives brands useful insights into market trends, helping them understand and predict what customers want. This knowledge can be crucial for developing new products and planning marketing strategies.
With 3D representation, your product can be viewed from every angle. Adjustments to colour, size, material, and other features are instantly displayed without any delay. This provides a unique opportunity to effectively showcase your products.
Implementing a 3D configurator boosts the rate of purchase completions. Personalisation elevates the customer experience, allowing for individualised product design that transforms the buying process. This ensures customers feel confident they are selecting the perfect product for their needs.
Using a configurator keeps customers engaged on your site for longer periods. Additionally, the ability to customise products and the enhanced shopping experience significantly increase their likelihood to make a purchase. Research indicates that personalisation can boost sales by up to 20%.
One of the best features is real-time visualisation, which shows a detailed 3D model of the product that updates instantly as customers make their choices. This helps customers see exactly what their custom product will look like.
The interactive interface is designed to be easy and fun to use, so customers can easily navigate and customise their products. Another useful feature is dynamic pricing updates, which show the total cost based on the chosen options, helping customers manage their budget. Compatibility checks ensure that all the selected options work well together and provide suggestions or restrictions if needed.
Our configurators also allow customers to save their custom designs, share them with others, or come back to them later, making the shopping process more convenient. Finally, brand configurators connect smoothly with the brand’s online store, making it easy for customers to go from designing their product to purchasing it without any hassle.
Two Point O has developed an innovative bathroom configurator for a leading Belgian sanitary company, transforming the way customers design and purchase bathroom fixtures. This cutting-edge tool allows users to customise every aspect of their bathroom, from sinks and bathtubs to tiles and faucets, ensuring a highly personalised experience that meets their specific preferences and needs. With this configurator, customers can select various options such as styles, colours, materials, and additional features for each component of their bathroom. The real-time visualisation feature is particularly impressive, providing detailed 3D models that update instantly with each choice. This helps customers see exactly how their custom bathroom will look, making it easier to make informed decisions.
These two projects were trials to test a no-coding tool for creating 3D animations. The goal was to see if this tool could simplify the process. Normally, changing details like the color of a car or its position would require hours or days of re-rendering. With our no-coding tool, these changes can be made in seconds by adjusting the settings.
A proof of concept demonstrating 3D technology for web AI and browser APIs. Imagine altering the appearance of a product in real time using your voice or by typing a sentence. This is achieved through the powerful combination of Three.js for 3D rendering, OpenAI for intelligent processing, and speech recognition technology.
We were asked to create a configurator with drawn visualisations for a specific jewellery brand in Belgium. This project shows another example of how we can make a customised configurator. Instead of the fancy rendered images we have become accustomed to, this jewellery configurator offers a unique twist by allowing you to create a drawn version using your own images (SVG) and branding. This process is much faster and less complicated, enabling the brand to accelerate the design and production workflow.